eBooks, PDF’s, & Publications
At Quotient, the Design Team worked very closely with our Demand Generation Team to monitor what content was driving the most MQL’s (Marketing Qualified Leads.) Our eBooks were consistently the #1 driver of new MQLs. Through strategic content syndication, we promoted the eBooks across channels linked to gated landing pages. There we captured the new leads. Because of this success, we made several eBooks annually.
Content Syndication
Blink Art Resource
Blink is an annually published art resource guide for design professionals looking to source artwork for corporate, healthcare, hospitality, and residential projects. Blink features approximately 300 artists and artisans, is distributed to 10,000 design professionals nation-wide, and is available to over 50,000 art specifiers online. Not only did I have the privilege of establishing Blink’s branding in 2013, but I was also offered the position of Editor for its inaugural issue.