Web Design
Trellis
Trellis was a sub-brand to Ahalogy meant to unearth new and diverse creators. The intention was to expand the influencer marketplace so brands can find the ideal creator for their partnerships.
I was tasked with spearheading this project, from its name and branding, to building the website and finding authors to publish content.
The name Trellis was ultimately selected because we wanted to be seen as a support system for new creators to grow and thrive.
The problem we aimed to solve:
After five years of partnering with influencers and brands, Ahalogy uncovered a problem in the space—there was little diversity in four main areas: ethnicity, gender, age, and location.
Trellis was built to solve this problem by encouraging new voices with smaller followings, giving them a space to create and a platform to share content.
Final Logo
Logo Exploration
Brand Values
Quotient Influencer Network
At Quotient—previously Ahalogy—our network of influencers had its own unique brand identity and avenues for communication. This equity was designed to appeal to content creators while still fitting with the Trellis sub-brand. We opted to use photography generated by our network of creators to make the website feel authentic and welcoming to new influencers visiting the site.
Web badges for influencers in the Quotient Network to add to their website
Quotient.com Evolution
2019 Redesign
Shortly after acquisition, I was approached by the VP of Marketing to help redesign the Quotient website and ultimately tasked with helping the Quotient brand feel “more approachable” across corporate collateral.
We opted to design a number of modules via Wordpress Visual Composer to allow webpages to be built in-house and quickly where needed.
Quotient.com | Before
Quotient.com | After
2021 Refresh | “Brand Messaging Project”
In 2021 the Quotient Messaging Project began. This was a large-scale, company-wide project that revisited our product solutions and how they were messaged to the market. The company website was restructured and reworded, but the integrity of the site design remained. However, we did take the opportunity to update areas to more closely match our collateral—by folding in more of our cream neutral and teal gradient.
Groceryshop 2022
The Quotient Groceryshop booth for 2022 included three vertical touchscreens featuring a custom website. This allowed attendees to peruse content on their own or have a guided tour with sellers. The intention was for the booth to mimic the newly launched “Meaningful Moments” campaign which had its own unique branding.
